Steve Holdych

Steve builds the systems that help Phoenix learn faster and make better decisions. He leads the company's AI, data, and digital strategy — connecting first-party customer insight, measurement, automation, and web performance so the team can see what is working and act on it. His job is to make the evidence behind Phoenix as disciplined as the science behind the formula.

Across a career in data, digital innovation, and enterprise building, Steve has focused on turning complex information into practical action. At Phoenix, that means creating a clear, secure intelligence foundation that strengthens the work of the broader team and its partners — from understanding what handlers need to improving the experience that brings them back.